ABA teams up with Canada Basketball and Sun Life for community court launch

Alberta Basketball Association (ABA) teamed up with Canada Basketball and Sun Life at Crystal Kids Centre in Edmonton on Oct. 25 for a youth basketball activation, launching Sun Life’s community basketball court donation in Edmonton.

The 3x3 court, combined with a $15,000 contribution from ABA, will provide the opportunity for athletes to have year-round access to grassroots basketball programming, clinics, and community events.

Led by Olympians including ABA alumni Katherine and Michelle Plouffe led young athletes from Crystal Kids and Free Play participated in skill-building sessions and games at Crystal Kids facility. The activation highlighted the power of collaboration between national, provincial, and corporate partners in creating meaningful opportunities for youth in deserving communities to get active through basketball.

 “Basketball continues to experience tremendous growth across Canada, and we remain deeply committed to ensuring that young people in every community have access to safe and inclusive spaces to play,” said Michael Bartlett, President & CEO of Canada Basketball. “At Canada Basketball, we take great pride in striving to be the best in the world and the best for Canada. Through our partnership with Sun Life and Alberta Basketball, this court donation represents another meaningful step in creating opportunities for youth and communities nationwide to connect, develop, and thrive through the game.”

Sun Life and Canada Basketball announced the partnership in 2023 with Sun Life being named Official Health and Wellness partner and front of jersey sponsor of the senior men’s and women’s teams. This court donation is the latest in the sponsorship which focuses on helping Canadians live healthier lives.

"Alberta Basketball extends its sincere appreciation to our dedicated partners, Sun Life and Canada Basketball, for their commitment to growing the game across the province," ABA executive director Dave Drabiuk said. "This new court represents more than a playing surface—it symbolizes opportunity, connection, and the continued expansion of basketball in Alberta. We look forward to using this space to inspire participation and foster community through the sport we love."