Staff Directory

Alberta Basketball Office

(780) 427-9044 |

Percy Page Centre, 2nd floor

11759 Groat Road

Edmonton, Alberta

T5M 3K6


@AlbertaBasketball          @BasketballAB         

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Alberta Basketball Office Staff

Paul Sir | Executive Director

Paul has been the Executive Director of the Alberta Basketball Association since 2008.

He has coached at all levels from minis, junior high, high school, university and professionally. Paul was a two-time ACAC Coach of the Year at Concordia University, and served as head coach and general manager of the Edmonton Energy.

Paul’s passion about the game of basketball goes back to his youth in Cresco, Iowa. An All-State and All-American in high school, Paul is a is a member of the WSU and Iowa High School Halls of Fame. He had stellar career at Winona State University in Winona, Minnesota, and played professionally in Belgium.


Jef Bailey | General Manager, Business Operations and Finance


Jef has been with ABA for 11 years and is responsible for coordination and delivery of programs and events.

Among the events Jef has overseen are the ABA Youth Provincials, 3X3 Provincial Events, Provincial Team Alberta Program, Fall Athlete Development Programs - Jr. Academy, Sr. Academy and Targeted Athlete Strategy.

Basketball is a lifelong passion, for Jef. From his early years of community basketball through to post secondary, the game has provided him with many amazing memories and connections.


Natalie Hoy | Administration and Membership Services Director


As the front line to Alberta Basketball, Natalie handles all incoming requests, phone calls and questions.

Natalie has been with ABA since 2013 and has over 30 years of sports administration experience. 

Natalie’s love of sport was instilled at a very young age, playing both basketball and soccer. She has a passion for Coach Development and Education and enjoys organizing events and programs to help families and youth develop a love for the game of basketball.


Reagan Wood | Coach Education and Technical Director


Reagan has been with ABA for over 6 years working in coaching development and education, coaching development programs and Team Alberta along with managing the ABA registration system.  He is a Learning Facilitator for FUNdamentals and Learn to Train Courses as well as a Coach Evaluator for Learn to Train and Train to Train. 

Along with his work at ABA, Reagan is head coach of the Concordia University of Edmonton Men's Basketball Team.  During his tenure, of which 2019-20 is the eighth season, the Thunder have won 2 ACAC silver medals, 1 ACAC bronze medal and made 1 appearance at the CCAA National Tournament. 

Reagan has been named ACAC North Coach of the Year 4 times (2013, 2017, 2018, 2019) along with being nominated for CCAA Coach of the Year 3 times (2017, 2018, 2019).


Dione Kristel | Programs and Events Director


Dione has been with ABA for 3 years working in event and program management, special events,  Team Alberta and managing the ABA website. Dione has extensive experience in the sport industry and is passionate about sport and providing experiences to athletes, parents, coaches and officials.

She has a coaching background of more than a decade, working with all ages, and played for the University of Alberta Pandas volleyball team for 5 years, and the Canadian FISU team in 2015.


Steve Sir | Communications, Officials Relationship Coordinator and Community Engagement Director



Mark Hogan | Coach Education Manager, Southern Alberta


A native of Thunder Bay Mark played university basketball at Brandon, and has been involved with basketball in Calgary for three decades, beginning as head coach of the Mount Royal men’s team in 1990. In 1993, he started STARS Basketball and built it into the largest youth basketball program in Canada. Hogan has recently coached with Vision Basketball Academy.

Mark has extensive experience training and evaluating coaches in Alberta that are becoming NCCP certified. He is one of Alberta’s highest trained Coach Developers with the NCCP, and one of the few Master Learning Facilitators in Canada that are qualified to teach/facilitate all levels of the NCCP. Additionally, Mark is an accredited FIBA coach and has been designated a Chartered Professional Coach by the Coaches Association of Canada.